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 Johannes Gutenberg is credited with inventing the first printing press in the West. Screw presses for olives and wine were known in Europe since Roman times; presses for the binding of manuscript books were also in use. Gutenberg was the first to convert the concept for printing uses. Gutenberg's use of mechanical presses along with other innovations made printing a proto-industrial process with a far greater output compared to manuscripts made by copyists." Book publishing through POD  Print on demand with digital technology is used as a way of printing items for a fixed cost per copy, irrespective of the size of the order. While the unit price of each physical copy printed is higher than with offset printing, when setup costs are taken into account digital print on demand provides lower per unit costs for very small print runs than offset printing methods. While the unit cost of a book or print produced using POD is usually higher than one produced as part of a longer print run, POD does bring some key business benefits:
- large inventories of a book or print do not need to be kept in stock,
- the technical set-up is usually quicker and less expensive than for offset printing and
- there is little or no waste from unsold products.
These advantages reduce the risks associated with publishing books and prints and can lead to increased choice for consumers. However, the reduced risks for the publisher can also mean that quality control is less rigorous than usual. Please contact us if you have any questions regarding our printing services. |
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